We’re using Best Bets to help users find information in our SharePoint system. For example, we review the search logs and identify content that users are looking for. We then create a new keyword and as many aliases as we see on the search logs for the keyword. Finally, we link up the best bets to help our users find the content they need.
For example, a common search early on was for our Travel Expense documentation. Users were searching by expenses, travel, business expenses, travel expenses, expense log, etc. We create a key word and then set the best bets to the Business Expense Log, Travel Expense Policies, etc. Our users use this query almost daily to find the information.
Here is the topic show you how to Add keyword terms with Best Bets